The Scandinavian adage “form follows function” is the guiding principle in my work. In other words, the key is not only to achieve good looks but also utility. Your brand and website needs to be beautiful, but it must also drive business. My clients resonate with this mentality and see the need for this in their own businesses. They understand that less is more and that the elegance of beauty is best combined with the brawn of efficiency.

I’m currently living in Boise, together with my wife and two young girls. When I’m not with the family, I enjoy long walks by the river or spirited drives on mountain roads to take in the beauty of Idaho.